SPIRE Credit Union was recently honored by Credit Union National Association (CUNA) with four awards recognizing outstanding marketing achievements in the credit union industry. SPIRE received Diamond Awards in the following categories: Credit, Debit, and ATM Card Designs, Email, Financial Education, and Video Commercial.
Diamond Award – Credit, Debit, and ATM Card Designs: St. Cloud Rox Debit Card
In the summer of 2021, SPIRE partnered with the St. Cloud Rox, a collegiate summer baseball team in St. Cloud, Minnesota. 2022 marked the Rox’ 11th season of Northwoods league baseball, and SPIRE’s first year of being the Official Checking Account of the St. Cloud Rox. When members open a St. Cloud Rox Checking Account, they receive a custom co-branded Rox debit card.
Diamond Award – Email: Visa® Introductory Bonus and Transfer Rate
In 2022, SPIRE made changes to their Visa® Credit card program and offered a $200 introductory bonus, and a special balance transfer rate. The emails sent to members over the duration of the campaign set new records for SPIRE.
Diamond Award – Financial Education: Financial Tips from SPIRE’s President & CEO
SPIRE partners with KSTP – TV and Twin Cities Live (TCL) to bring financial education on air. In 2022, SPIRE and TCL produced a series of twelve segments over twelve months. Each month, SPIRE President/CEO Dan Stoltz brought his wealth of financial knowledge to the show in the form of four-to-six-minute segments filled with relatable content, retainable acronyms, and realistic financial advice.
Diamond Award – Video Commercial: Gable Steveson
Gable Steveson is an Olympic gold medalist, two-time NCAA champion, and SPIRE member. In the summer of 2022, Steveson filmed five commercials with SPIRE, which were completely unscripted. In these commercials, he showcased the authentic qualities that make him a strong community leader, and a strong partner and member of SPIRE. To view the commercial, visit SPIRE's YouTube channel.
“We are humbled to receive this national recognition for our marketing efforts. Our team shows up every day ready to serve our members, and this award is worthy validation of the hard work of all SPIRE staff.” said Dan Stoltz, SPIRE President/CEO.
Since 2013, SPIRE is honored to have received 32 Diamond Awards recognizing creative marketing efforts and results.