SPIRE Credit Union Vice President of Marketing and Business Development, Lisa Lehman, has been named one of Minneapolis-St. Paul’s Notable Leaders in Marketing by Twin Cities Business. This editorial honors leaders in Marketing in every industry who have shown the ability to create significant, positive, and measurable results in their field.
Lehman has over two decades of experience coaching and leading a team of other marketing professionals, developing key partnerships, strengthening the SPIRE brand, and influencing all aspects of SPIRE’s identity in the marketplace.
Under Lehman’s direction, SPIRE underwent a total rebrand which involved the name change from Twin City Co-Ops Federal Credit Union to SPIRE Credit Union in 2008. She was also the designer of the SPIRE logo. Since this rebrand, SPIRE has ranked in the top 5 for brand awareness amongst over 300 financial institutions throughout Minnesota.
“We are extremely proud of Lisa for being recognized as a Notable Leader in Marketing,” says Dan Stoltz, SPIRE President/CEO, “She is a creative force within the credit union industry, and her talent, passion, and creativity have been the driving factors behind SPIRE’s exponential brand recognition”
Notable Leaders in Marketing were announced in Twin Cities Business on October 10, 2022. View the complete list of the honorees.